What are the milk brands in China

1 SATINE (high-end brand of yili group, well-known enterprise in domestic healthy and ecological organic dairy market, top 10 milk brands, Inner Mongolia yili industrial group co., LTD.)

2. Telensu (in 2005, telensu pure milk was launched in the domestic market, a high-end milk product with a price about twice higher than that of ordinary pure milk, Inner Mongolia mengniu dairy group)

3 wangwang (Taiwan, invested in mainland China market in 1992, China competitive brand, world famous food company, want want holdings limited)

Yili (founded in 1993, yili owns the domestic gold milk source belt, consisting of five business units of liquid milk/cold drink/milk powder/yogurt/raw milk, Inner Mongolia yili industrial co., LTD.)

5 mengniu (founded in 1999, listed in Hong Kong, a large dairy and dairy company integrating milk source construction/dairy production/sales/research and development, mengniu dairy group)

6. Bright dairy (Shanghai bright dairy co., LTD., a listed company engaged in the production and marketing of milk/dairy products/nutrition and health food, as well as the raising/breeding/logistics of cows and bulls)

7 Weidendorf (a well-known dairy brand of pinli food, a leading brand in the domestic pure milk industry, a representative of high-quality milk, pinli (Shanghai) food co., LTD.)

8 modern animal husbandry (one of the domestic large-scale dairy cow breeding enterprises and high-quality raw milk suppliers, a large listed company, modern animal husbandry (group) co., LTD.)

9. Shengmu gaoke (a well-known organic dairy company in China, creating China's desert organic industry system, leading agricultural and animal husbandry enterprise in the autonomous region, Inner Mongolia shengmu gaoke animal husbandry co., LTD.)

10 SANYUAN SANYUAN (Beijing SANYUAN food co., LTD., a large listed company founded in 1956, mainly engaged in dairy industry and McDonald's fast food; one of the top 10 yogurt brands;)

Inner Mongolia yili industrial group co. LTD

yili

(Inner Mongolia yili industrial group co., LTD.)

Ranking index: 6,768

Inner Mongolia yili industrial group co., LTD is one of the leading enterprises in the national dairy industry, is the national 520 key industrial enterprises and the first to determine the eight ministries and commissions of the state of one of the 151 national agricultural industrialization leading enterprises, is the only daiy sponsor of Beijing 2008 Olympic Games, is also China's first ever sponsorship of the Olympic Games the Chinese brands of dairy products. Yili group consists of liquid milk, cold drinks, milk powder, yogurt and raw milk, five divisions over eighty affiliated enterprises, production with characteristic of halal "yili" brand of ice cream, ice cream, milk powder, milk tea powder, sterilized milk, yogurt, cheese and so on more than 1000 varieties have passed the national green food development center of green food certification.

Study on the brand positioning of telunsu milk

"Quality of life" has gradually become the mainstream consumption attitude. With the improvement of people's income level, the consumption of dairy products increases not only in quantity but also in quality. The whole society has an increasing demand for safe milk, high-grade milk and organic milk.

Next, we use STP rule to analyze terensu's brand positioning strategy. There are many ways to subdivide the market of dairy products.

The dairy market can be divided into seven categories according to the product form.

The first category is liquid milk, mainly including bactericidal milk, bactericidal milk, yogurt, etc.

The second category is milk powder;

The third category is condensed milk.

The fourth category is milk fat, including the thin cream used to make cakes, common butter with bread, etc.

The fifth category is cheese, is a high nutritional value of dairy products;

The sixth category is milk ice cream; The seventh category is other best dairy products in the world including casein, lactose, milk tablets and so on.

1. Targeting

A large number of brands are doing liquid milk market, so that the competition in this market is intensifying, the profit is becoming thin. But the total consumption of liquid milk is still rising, and it has a preference for consumption much higher than other dairy products. More importantly, liquid milk is the core advantage of mengniu business. So mengniu continues to choose to cultivate the liquid milk market. And in the market that subdivides with consumer, mengniu chose to enjoy type consumer group. At present, China's dairy products are mainly aimed at pragmatic consumers. But escalating price wars and rising prices for raw materials are making corporate profits thin. When many enterprises in the pragmatic consumer market hot, enjoy the market is almost a blank. And if this market operates well, it will bring the enterprise rich profits. The intersection of liquid milk market and comfort market is the target market of terensu.

2. Market position

Terensu is positioned in the high-end liquid milk market, its target consumer groups are high-end urban families, urban single white-collar workers and focus on quality of life, a strong personality of the young. Their values and life style are demanding on themselves and under great pressure from work. They strive to improve their status and recognition in the society so as to maximize their self-worth. Less time watching TV and magazines; The pursuit of individuality, picky product connotation value; A desire for a quality lifestyle that matches your own; Keen on high-end products, low price sensitivity, willing to pay a higher price for high-quality products; Higher education background; Cherish your health and choose products with certain nutritional value.

Multiple crossover - milk brands and drugstore brands are entering the catering sector

With more and more cross-border interaction, the gap between various forms of business has been broken through.

1. Mengniu "south xiaobei" milk tea shop

South xiaobei is by the mengniu group member enterprises under the platform of the establishment of social all age tea brand. Its logo has the image of peacock, which means "south guest". As the offline beverage store of mengniu's new social retail platform, south guest seeks for products, its first physical store is located in the new world center in nanjing.

South Beckham milk tea for tea technology innovation, also the ingredients carefully selected, all products are using mengniu milk, four seasons with organic fresh fruit and flowers and plants, give a person a different taste, at present, the south Beckham has five series of products, respectively, setting of pure peacock pill tea, slow burning cheese fruit, hand made traditional tea, tea with milk tea, ice cream.

Among them, the coagulated pure and slow-burning series respectively adopt mengniu coagulated pure and mengniu slow-burning as the main formula. The "pearl" used in the conglutination pure series is not the brown sugar pearl or black sugar pearl in the conventional sense, but the "conglutination pure pearl", namely "conglutination pure peacock pill", which is remade after being added by mengniu conglutination pure. Not only taste unique, but also has a fashionable and novel appearance packaging, it can be said that the appearance level and strength coexist.

What south xiaobei USES is full open window, can show the making process of beverage completely, let consumer observe the process that arrives from making a cup of milk tea to birth, let consumer be able to buy truly at ease.

2. Tongrentang "yanyueshan" tea shop

The first store of yanyeshan in Shanghai jing 'an kerry center, its store decoration style adopts simple modern design, adding traditional Chinese medicine cabinet, herbs and other elements, which also shows that while spreading traditional culture, it strives to close to modern people's aesthetic needs, and shows a fashion sense combining tradition and fashion.

Of tea products, YanYueShan main keeping in good health and the herb positioning, its product used herbs have dozens of raw materials, including ginseng, card, Chinese wolfberry, licorice, mulberry leaf, chrysanthemum, honeysuckle, cassia seed, etc, the current in-store products including Chinese prescription herb drinks, food grain and herb fresh fruit tea, herb milk tea and nourishing stew five series, covers the skin care, slimming, clearing damp, nourished, decrease internal heat, qi and blood, warm body throat, jianwei xiaoshi needed to preserve one's health needs of the masses.

Tongrentang yanyueshan extends to the new retail field. Up to now, it has launched more than 10 herbal health tea boxes and other retail products, and reached cooperation with jingdong supermarket, Vipshop, xiaohongshu, Tmall, boxma and other platforms, which not only enrich the marketing channels, but also expand the popularity of the products.

3. Guangming leisurely bakery

Guangming dairy's first bakery, "guangming roast", opened in Shanghai in September with an area of about 320m2. The interior environment of the store adopts a fresh metal style. The modern simple decoration style mixes with the traditional Italian kitchen, and the red brick wall behind the two large kilns is very special.

It is divided into four areas: bread cellar baking area, water bar area, dining area and social kitchen, among which the social kitchen can be transformed into a baking experience space or a meeting space. The store sells 5 series of 32 kinds of bread and more than 10 kinds of creative drinks. It is the first and only bakery in Shanghai to adopt such an innovative approach.

According to the habits of young people, guangming leisurely and roast also made adjustments in taste, creating a series of innovative Shanghai flavors, which have won the favor of many consumers. When it comes to beverage combinations, there are a variety of options, including bright, high quality chilled milk coffee, multi-vitamin rich fruits and classic devondale cream cheese.

summary

1. Create differentiated competitive advantages by driving consumption through experience

In fact, the brand experience of consumers can be directly obtained through catering. In addition, brand cross-border restaurants can also extend the stay time of customers, build on the strong relationship among consumers, and build a popularity engine and a gathering place for content innovation in the physical business.

2. Expanded its product line and added new growth points

Break the original brand field of inherent impression, crossover catering for the brand is undoubtedly a bold breakthrough. These brands are expanding their product lines and are taking catering as a new connection point with the market, which will become a new growth point for these enterprises in the subsequent operation.

3. Food and beverage access threshold is low and capital returns quickly

The food and beverage industry has a low threshold, a fast start, controllable cost, and fast capital return. Different from other industries with a high threshold, it is easier to attract major brands to test the water one after another.

4. Deliver brand image to sell lifestyle

Through cross-border catering, brands can convey brand image to young people who may become their consumers in the future. With the huge energy accumulated by brands, they can extend to more life scenes. By establishing concept stores, they can touch the lives of consumers and achieve the purpose of selling lifestyle.

2015 baby milk powder brand ranking - what brand of baby milk powder is good | baby milk powder most popular ten brands

Dumex infant food co., LTD., Dumex Dumex, one of the ten famous brands in infant milk powder, one of the ten famous brands in pregnant women milk powder, danone group brands, well-known infant formula milk powder brands, foreign investment advanced technology enterprise of Shanghai, one of Europe's biggest infant nutrition company Dumex is an infant and young child nutrition food company. Its products cover a variety of infant formula and mother milk powder, mainly sold in southeast Asia and China.

Dumex has been in the southeast Asian market since 1946 for many families. It entered the Chinese market in 1992. Today, dumex and its related products have entered most parts of the asean market. Dumex's core markets are China, Thailand and Malaysia. Other countries include brunei, Indonesia, Singapore and Vietnam. Prior to 2005, dumex was owned by the Danish company baalung international. Dumex is now part of France's danone group, a fortune 500 company.

Dumex, whose parent company is Europe's largest infant nutrition company, has focused on infant formula for more than 100 years. Dumex's main products in China include gold dumex, standard dumex and gold bellejia. Gold dumex products sold in China use a global formula; In the domestic high-end infant milk powder market sales ranked first. Golden bellejia, a century-old parenting nutrition expert from Europe, is part of the same group as dumex. His total care nutrition formula, which has sold more than 5 billion cans worldwide, is now on sale in China at a happy price of excellent quality and reasonable price.

Brand story: dumex was first launched in 1946. Since then, dumex has grown into a leading infant formula brand in Asia. Dumex was registered in Shanghai pudong jinqiao export processing zone in August 1992. The first batch of dumex products was taken off the production line in May 1995, and dumex infant formula series (0-6 years old) was launched in the Chinese market at the same time. Dumex's production line equipment is imported from Denmark, Australia, New Zealand, Norway and other countries, representing the world's leading dairy manufacturing technology. Dumex implements strict quality control measures throughout the production process from raw material quality inspection to product inspection. In China, dumex is the first company to test antibiotics and aflatoxin residues in raw milk, and to analyze and test nucleotides in formula milk powder. Advanced production process, continuous process improvement and optimized management ensure excellent quality of dumex products.

Since 1996, dumex has passed HACCP (critical control point for hazard analysis) certification, ISO9001 quality management system certification, ISO14001 environmental management system certification, ISO22000 food safety management system certification and so on. Meanwhile, dumex has received many honorary titles, such as "good faith construction unit in Shanghai", "Shanghai consumer satisfaction product", "advanced enterprise with foreign investment in pudong, Shanghai", "Shanghai advanced technology enterprise with foreign investment" and "enterprise of national food and so on, and five years in a row to be included in the" top 500 "industrial sales in Shanghai. Dumex baby food co., LTD. dumex baby food co., LTD., a wholly-owned subsidiary of danone group, was established in Shanghai jinqiao export processing zone in 1992, with an area of 30,000 square meters and more than 1,000 employees. The company produces and distributes dumex infant formula milk powder, has long been committed to the research and development of infant nutrition products, and is recognized as the world's infant nutrition experts. Dumex provides a comprehensive health and nutrition guarantee for millions of babies in China with its continuously high quality and innovative products and services. The company has the international first-class quality assurance system and advanced production technology.

At the same time, the highest standards required by the national and international quality assurance system shall be strictly implemented in the production process. It has obtained ISO9001 quality management system certification, ISO22000 food safety management system certification, ISO14001 environmental management system certification. At present, the company's business throughout the country more than 780 cities, according to AC Nielsen infant milk powder market in China from 2002 to 2008, the retail research data, from 2002 to 2006, dumex for five consecutive years in the national 27 cities (municipality directly under the central government, provincial capitals, Qingdao, dalian, shenzhen) of infant milk powder market sales lead, from 2005 to 2008, dumex four consecutive years in the national infant milk powder market sales lead.

With the continuous expansion of the company's business, in order to meet the needs of market development, the company will provide complete welfare and good training to invite outstanding talents to join dumex family, and make joint efforts for the long-term development of dumex in China. Healthy products, healthy life!

Inner Mongolia issued action plan for the development of traditional dairy products industry

China Food Safety News In order to implement the spirit of General Secretary Xi Jinping's instructions on the development of the dairy industry, and seriously implement the requirements of the State Council and the People's Government of Inner Mongolia Autonomous Region to promote the revitalization of the dairy industry and ensure the safety of milk quality Formulated and issued the "Special Action Plan for Promoting the Development of the National Traditional Dairy Industry".

The "Proposal" proposes that it will take three years (from the beginning of 2020 to the end of 2022) to standardize registration and licensing services, strictly implement local standards, standardize production and processing processes, strengthen product inspection and testing, effectively extend shelf life, innovate product packaging design, and strengthen 10 tasks including brand cultivation, cracking down on counterfeiting and counterfeiting according to law, actively promoting product sales, and playing a leading role in demonstration, fully implement special actions for the development of the dairy industry in national traditions (traditional raw materials, traditional processes, traditional milk test kit production methods), plus Greatly support the efforts of the national traditional dairy product processing industry, support the establishment of small workshop parks in industrial clusters, promote the entrance of small traditional dairy product workshops and products into stores, and help a number of small national traditional dairy product workshops (cooperative societies) upgrade and promote Inner Mongolia's national traditional dairy product brand building helps the revitalization of the dairy industry and helps herders increase their income, in meanwhile, promote milk test kit on farm detection to maximum increasing the raw milk safety.
The "Plan" makes it clear that the leader of the special action leading group is the director of the Autonomous Region Market Supervision Bureau, and the leading group has an office. The market supervision bureaus of the allied cities set up special work leading groups and work special classes, implemented a weekly reporting system, and implemented tasks and responsibilities to people.
The "Plan" emphasizes that the market supervision bureaus of all the cities should combine the actual local conditions and promote the classification, support the industrial clusters to build national traditional dairy product production and processing parks, and realize the intensive production and processing of small traditional national dairy product workshops; protect national traditional dairy products Funds for inspection, testing, pilot demonstration, etc .; carry out centralized (or regional) training of ethnic traditional dairy products and food safety practitioners to achieve full coverage; organize news media to carry out national traditional dairy product brand promotion to enhance public recognition; positive Give full play to the leading role of leading enterprises and the coordination and self-discipline role of industry associations, actively promote social co-governance, and promote the healthy development of the national traditional dairy industry.
The main task in 2020 is to formulate the "Inner Mongolia Autonomous Region Minority Traditional Dairy Products Production and Processing Small Workshop Registration Measures", amend the "Regulations on the Examination of Production Licenses for Raw Dairy Traditional Dairy Products" (2018 version), start the pilot work, and realize the products into large supermarkets.

China's dairy farmers face the problem of low milk purchase prices and rising costs

With the global outbreak of the new coronary pneumonia epidemic, reports such as "American milk farmers dumping milk" are frequently reported. Under the background that the domestic epidemic situation is basically controlled, the reporter learned that in most regions, dairy farmers are still burdened with raw material price increases and downstream milk collection prices are "two big mountains", and they hold a wait-and-see attitude toward future development.
Dairy farmers survive the "dark moment"
At the beginning of the outbreak, due to many factors such as insufficient consumption in the downstream of the dairy industry and poor for the test transportation, a large area of ​​milk was unsalable in China. According to data released by the China Dairy Industry Association, as of February 7, more than half of the dairy farms in China experienced a feed shortage, large dairy processing plants began to spray powder, and corporate sales fell year-on-year.
At present, with the outbreak of foreign epidemics, the news of "American dairy farmers dumping milk" is frequently reported. In contrast, dairy farmers in China have survived the "dark moment." At the end of February this year, Li Shengli, chief scientist of China's dairy industry technology system, once said that with the gradual improvement of domestic traffic, the transportation of dairy companies has been basically smooth. Dairy expert Song Liang told reporters from China Business Daily that in the past month or two, the state and local governments have given a lot of policy support to agriculture and animal husbandry, and the production of agriculture and animal husbandry is gradually recovering.
The relevant person in charge of China Shengmu Organic Dairy Co., Ltd. (hereinafter referred to as Shengmu) told a reporter from China Business Daily that as a large animal husbandry company, Shengmu has stable contract protection and is relatively less affected by the epidemic. In fact, Shengmu ’s pastures have been resumed after the Spring Festival, and transportation has been affected when the epidemic is serious. However, the transportation has returned to normal, and the amount of fresh milk powder sprayed by the company ’s pastures is very small and can be ignored.
Low milk price
But many small pastures in China are not as "lucky" as Shengmu. "Currently, the price of milk received by downstream dairy companies for us is 3.2 yuan / kg, which is 0.7 yuan / kg lower than before the epidemic," Wang Ming (pseudonym), a rancher in Qingdao, Shandong, told a reporter from China Business Daily. Wang Ming independently manages a small pasture of more than 160 cows. Although the amount of milk received is basically guaranteed, the price of milk is significantly lower than before the epidemic.
There are not many ranchers similar to Wang Ming. Li Li (a pseudonym), a rancher in Ningxia, also told a reporter from China Business Daily that at the end of last year, the price of milk received by downstream dairy companies was around 3.9 yuan / kg, and the price of milk received in January this year fell slightly to 3.77 yuan / kg. However, in February after the outbreak, the price of milk received fell steeply, reaching 3.1 yuan / kg. The milk payment in March has not yet arrived. It is estimated that the price of milk received in March will be around 3.3 yuan / kg. But it is only just covering the cost.
In fact, Song Liang admitted that due to the current poor sales of downstream dairy companies, the willingness of dairy companies to collect milk is not high, and the price of milk collection for upstream is generally low, and many small and medium-sized farmers have suffered serious losses.
Li Chuanshui, the legal person of Shandong Zibo Rongying Animal Husbandry Co., Ltd. (hereinafter referred to as Rongying Animal Husbandry), told China Business Daily that at the end of last year, the price of milk received by downstream dairy companies was 4.3 yuan / kg, but now it has dropped to 3.5 yuan / kg. The determination of the price of 3.5 yuan / kg milk collection is also based on the scale of Rongying's 1000 cows and the quality of the company's products. According to him, the company's raw milk is supplied to downstream manufacturers for the production of high-end milk. The indicators such as the number of somatic cells and the total number of colonies are high. The company has received many rewards, and the milk price is considered high locally. In fact, dairy companies currently receive milk prices of only 2.9-3.2 yuan / kg for many small local farms.
High cost and low profit Dairy farmers hold a wait-and-see attitude towards future development-China Business Network | China Business Daily 0

The highest increase in raw materials reached 15%.
In addition to lower milk prices, another “big mountain” that weighs on small and medium pastures is the rise in raw material prices. Li Li told a reporter from China Business Daily that after the Spring Festival, prices of raw materials including cottonseed, sugar beet pellets, and imported alfalfa have risen, especially imported alfalfa, which has risen from the previous 3,000 yuan / ton to the most recent 3,250 yuan / ton.
Li Chuanshui also admitted that after the Spring Festival, raw materials began to rise in price, mainly including soybean meal, imported alfalfa, corn, etc., among which the price increase of corn started after the occurrence of foreign locust disasters. He revealed that small and medium ranchers have a relatively low demand for raw materials and will not negotiate prices directly with raw material suppliers, but will go through distributors. The reason for the large increase in raw material prices this time is the malicious hype of distributors during the epidemic.
Specifically, Li Chuanshui revealed that soybean meal has risen from the ex-factory price of 2820 yuan / ton to the highest point of 3400 yuan / ton, and slightly decreased in April. The current price is about 3240 yuan / ton. Corn rose from 1,900 yuan / ton to 2,100 yuan / ton, corn flakes rose from 2,060 yuan / ton to 2,200 yuan / ton, and imported alfalfa increased by about 100 yuan per ton. For the test, a China Business Daily reporter calculated that the current price of soybean meal, which has the highest price increase, is now 15% higher than before the outbreak.
At present, dairy farmers who bear the "two mountains" hold a wait-and-see attitude towards future development. As Li Li said, dairy farmers do not know the future development trend of the industry and dare not blindly expand production.

Bright Dairy's fresh strategic achievements are remarkable

China Food Safety News April 20, Bright Dairy released its 2019 annual performance report. During the reporting period, it achieved total operating income of 22.563 billion yuan, an increase of 7.52% year-on-year; realized net profit of 682 million yuan, an increase of 29.60% year-on-year; The net profit of the owners of the parent company was 498 million yuan, an increase of 45.84% year-on-year; the return on net assets was 9.03%, an increase of 2.75 percentage points year-on-year. In 2019, Bright Dairy adheres to the strategy of focusing on low temperature. By strengthening brand influence, strengthening industry linkages, and promoting digital transformation, multiple measures have achieved remarkable results and achieved steady growth in company performance.
In 2019, Bright Dairy challenges itself in for the test the quality management of the entire industry chain, actively implements high-quality dairy projects, and establishes the highest freshness guarantee standard covering the entire industry chain; adhering to the ingenuity of endless pursuit of quality, "Guangming PAI "The system was upgraded to the" Bright EQMS Excellent Quality Management "system, opening a new chapter in the construction of a quality governance system. While developing itself, Bright Dairy is also committed to promoting the high-quality development of the industry, actively displaying the industry's benchmark image, and contributing bright power to China's high-quality dairy projects. It is worth mentioning that in October 2019, at the 25th International Conference of the Asia Pacific Quality Organization (APQO) and the 2019 Global Excellence Awards ceremony, Bright Dairy won the 2019 Global Excellence Award (world-class) ), Becoming the first company in the Chinese dairy industry to receive this award. Bright Dairy upholds the ingenious spirit of endless pursuit of quality, allowing the world to see the persistent efforts of Chinese dairy companies on quality management.
For Bright Dairy, for the test, quality is the root and brand is the soul. A glass of milk reaches the hands of consumers, and behind it is a strict quality control system. The whole process needs to pass through 808 to 1581 quality control points in all aspects. Bright Dairy will continue to lead the quality of Chinese dairy products to match the world's quality level, so that every sip of bright milk that Chinese people drink is of excellent quality against world-class standards.
Focus on the advantages of fresh products and strengthen the influence of leading fresh products
The Consumer Index for 2019 released a set of survey data showing that 40,000 households in the mainland of China were taken as a sample survey to conclude that Bright Dairy ranks first in the national fresh milk market and leads the high-end process of the fresh milk market. . For a long time, Bright Dairy has advocated consumers to drink fresh milk with a storage temperature of about 4 ° C and a shelf life of 7 days to lock in more fresh nutrition for consumers' health. For Bright Dairy, it is not only a provider of fresh milk, but also a guarantor of consumers' daily lives. In 2019, Bright Dairy has successively convened and hosted the "Leading Times, Fresh Future" Leading Freshness Achievement Conference, "Fresh Live New Rising" Bright Fresh Category New Product Launching Conference, 2019 China Dairy Industry D20 Summit, the first China Dairy Industry "Fresh Summit" , Promote the promotion of the "fresh pasteurized milk" national standard, so that the active substance index becomes the first standard of fresh pasteurized milk.
Freshness is a mission to empower the brand for Bright Dairy, and a commitment to quality. With Bright Dairy's continuous digging into "freshness", Bright Dairy has a perfect "layout" in the "fresh" field, creating a unique leading advantage in the three major sectors of the industrial chain, new retail and services. With the strong advantage of the only national key laboratory of biotechnology in the domestic dairy industry, Bright Dairy has created the top-end high-end fresh milk product "Zhiyoujuan Fresh Milk", and the bright milk brand "Yoube", a brand of fresh milk, has launched a number of new products to let Consumers have more fresh choices.
With the further improvement of cold chain transportation in the future, consumers' requirements for milk quality are increasing, especially the pursuit of fresh milk. Pasteurized milk is the main driving force for the future growth of the liquid milk market. Consumers' pursuit of freshness will promote the high-end products. Bright Dairy's "fresh" initiative, following the trend, the development of the future is very worthy of recognition and expectation.
Accelerate the integration of superior resources and ignite innovation and new vitality
In 2019, Bright Dairy invested 150 million in marketing expenses, mainly used for Daguangming brand promotion. Bright Dairy exclusively sponsors CCTV's "China in a Story" column to pay tribute to classics, relive fresh stories, and release the value of the bright brand nationwide; its key brand Mosleyan officially announced the new brand spokesperson Liu Haoran in 2019 , Launched the new Michelin Star Kitchen Dessert series, launched the upgrade and rejuvenation campaign, made the brand image more youthful, and promoted the brand renewal through product line and marketing upgrades.
It is worth mentioning that, since the end of 2018, Bright Dairy acquired 66.27% of the milk shed and 100% of Yimin Food No. 1 Factory, and the various sectors have rapidly merged. Through enriching the product line and expanding the market, the bright brand has been upgraded. On the one hand, all milk sheds have bright products on the whole line, and they have become the display and sales platform for the products of the bright dairy industry; The sought-after net red ice cream integrates the advantages of bright dairy products, milk source and brand, and the benefits of Yimin ice cream products. It also complements seasonality and increases the distribution of bright dairy ice products. In September 2019, the first high-end bakery store, "Yu Bakery", opened, which was another offline implementation of the product layout after Bright Dairy entered the cold beverage market. With the upgrade and improvement of the entire industrial chain, while steadily advancing the factory's production capacity improvement and product upgrade planning, Bright Dairy has fully exerted the strong driving force of "brand integration, industrial chain integration, and advantage integration" in the future.
While achieving close integration of various sectors, Bright Dairy actively embraces new retail and promotes the company's digital transformation. In November 2019, Bright Dairy and Alibaba Cloud Computing Co., Ltd. formally reached a strategic cooperation to jointly promote Bright Digital Transformation. Bright Dairy will use the new marketing ideas to actively integrate online resources and comprehensively create a new omni-channel marketing model.
Strengthen sector linkage, investment, mergers and acquisitions set sail again
In terms of investment and mergers and acquisitions, Bright Dairy is also accelerating plans for a new pattern. Based on the consideration of the strategic layout of milk sources and the consolidation of the competitive advantage in East China, in December 2019, Bright Dairy successfully bid for Jiangsu Huishan Dairy and Jiangsu Huishan Animal Husbandry-related assets, making the development of Bright Dairy's animal husbandry product sector more balanced. East China is the core market of Bright Dairy. Consolidating the number of cows in East China will help Bright Dairy improve the layout of milk source bases in East and North China, expand markets in Jiangsu, Shandong, and Anhui, and further expand and strengthen the dairy industry.
In 2019, Bright Dairy's overseas business has also entered the harvest period. New Wright's key financial indicators remained stable, with an operating income of 4.955 billion yuan and a net profit of 297 million yuan. While maintaining a relatively high proportion of infant formula milk business, New Wright has added other daily dairy products and entered domestic supermarket channels to further expand its rich product line; the new liquid milk production line and the infant milk powder production line in North Island have been partially invested Operation; at the same time, actively explore diversified financing channels, reduce financing costs, and optimize the capital structure. New Wright successfully completed bond issuance in New Zealand. By locking in lower financing costs and reducing the impact of interest rate fluctuations, it will contribute more to the future income of Bright Dairy. Increment.

In 2019, Bright Dairy took the initiative to actively undertake corporate social responsibilities, and launched a green campaign to recycle milk cartons across the city. Consumers can collect 10 milk cartons of any brand and exchange them for Bright Urgo Milk. In addition to recycling milk cartons for dairy products, Bright Dairy has designed and adjusted the packaging of milk cartons, added garbage classification labels, and made milk carton recycling less “detours” to promote the recycling of milk cartons. In just half a year, the milk carton recycling city-wide green action effectively covered 500,000 people, with a total of 1.23 million milk carton recycling, which is equivalent to the height of 20 Everest. Bright Dairy does not restrict the brand of recycled milk cartons, and is dedicated to encouraging consumers to develop the habit of recycling milk cartons, which has been highly praised by all sectors of society and highlights the brand's public welfare mission.

Bright Dairy is in action to fight against the new crown pneumonia epidemic
During the fight against the New Crown Pneumonia epidemic, Bright Dairy assumed corporate social responsibility and dedicated its bright power. After the epidemic occurred, Bright Dairy immediately donated various materials with actual actions to pay tribute to the frontline anti-epidemic heroes and their families. In Wuhan, the main battlefield against the epidemic, Bright Dairy became the only dairy product company in the country that insisted on production and market supply during the epidemic. In other areas where the epidemic is relatively stable, Bright Dairy has overcome difficulties, made full use of its power, and guaranteed supply. During the epidemic, the daily output of fresh milk at the East China Central Factory of Bright Dairy exceeded 700 tons. Bright Dairy also actively uses its own e-commerce platform and logistics advantages to launch vegetable and meat distribution services on the Xuanxuan platform, and promotes the sales of Baihe strawberries with zero-profit public welfare to solve the worries of berry farmers.

Persevering in centuries of ingenuity is the responsibility of Bright Dairy. Bright Dairy started in 1911 and has now spanned a century of history. It has witnessed the changes of the times in the 70th anniversary of the founding of New China, experienced the great changes in the 40th anniversary of reform and opening up, and accompanied the healthy growth of generations of consumers. From letting consumers drink milk to letting consumers drink good milk, Bright Dairy is determined to pursue quality. A bright brand with a hundred years of history must forge ahead on the road of innovation and development.

Eating probiotics can improve intestinal health

Traditionally, fermented milk has been widely welcomed because of its sensory characteristics such as sensory, flavor, and texture, and that they can be processed into many other types of food. However, in recent years, as consumers believe that fermented milk has nutrition and health effects, the consumer market for fermented milk has expanded rapidly. Although sensory indicators are still an important factor in determining the quality of fermented milk, consumers' health needs for fermented milk are also the main indicators that determine their future development, new product development and product scale. The consumption of fermented milk can have many beneficial effects on the health of consumers. These health promotion effects are not only related to a large number of high nutrients in milk, but also more importantly related to the microorganisms used in fermented milk. It can be said that these beneficial effects are firstly derived from the use of live microorganisms, which have a positive effect on the intestine through the induced changes of the microorganisms, and secondly from the metabolites milksource dairy in fermented milk. Generally speaking, edible fermented milk can produce the following health promotion effects.
Improve protein utilization efficiency
Lactic acid bacteria need a variety of amino acids to meet their growth needs, but milk lacks enough amino acids to support their growth, so lactic acid bacteria secrete proteases to degrade proteins and use their degradation products. The artificial gastric acid simulation test showed that after eating yoghurt, the particle size of the yoghurt protein particles was significantly reduced, and the content of non-protein nitrogen and amino acids increased linearly compared with unfermented milk protein. This means that the utilization rate of digested and absorbed milk protein after fermentation is significantly increased. Animal simulation experiments show that the consumption of milk fermented by Lactobacillus casei for mice significantly increases the content of non-protein nitrogen and amino acids in the stomach of mice compared with the consumption of unfermented milk.
Relieves lactose intolerance
When the milksource dairy milk is fermented, the lactose in the milk degrades to form lactic acid, with the result that the lactose content in the milk decreases. In fact, if fermented milk is given to people with lactose intolerance, the symptoms of lactose intolerance will be significantly alleviated compared to eating unfermented milk. The main reason for this benefit is that lactose in milk is significantly reduced after fermentation. For example, the concentration of lactose in milk is between 4% and 5%, but after fermentation the concentration has been reduced to 3%. Secondly, lactase in lactic acid bacteria can break down lactose in the gastrointestinal system, resulting in a drop in lactose concentration. Animal simulation experiments show that the consumption of fermented milk containing live bacteria in mice has a higher content of free galactose in the blood compared to mice that have eaten unfermented milk or pasteurized fermented milk.
With the acceleration of modern people's life rhythm, the irregular diet and daily life, the long-term gastrointestinal burden is too heavy, resulting in an increase in the incidence of gastrointestinal diseases. According to the national cancer statistics released by the National Cancer Center, in 2015 China's top ten cancer mortality rankings, gastrointestinal malignancies accounted for 5th place. Seeing this amazing data, it is time to learn more about your health.
How important is intestinal health?
In a person's life, the average intake of food is about 70 tons, which is equivalent to 1,000 times the body weight. The food undergoes a series of digestion and metabolic decomposition, and finally the intestine absorbs nutrients and sends them to various parts of the body. The remaining toxins and wastes are then passed by the intestine. At the same time, the important immune organs in the human body of the intestinal tract mainly remove foreign pathogens and produce immune memory, which is the main source of body immunity. The intestinal function is sound, the nutrients are well absorbed, and the body's physiological functions are normal, so naturally it keeps healthy.
How do probiotics maintain intestinal health?
Probiotics are bacteria that are beneficial to the human body and can maintain the balance of intestinal flora. According to the definition given by the United Nations Food and Agriculture Organization (FAO) World Health Organization (WHO) joint expert group in 2001, probiotics are "active microorganisms that can produce health benefits for the host when ingested in sufficient amounts." There are many types of probiotics. The US Food and Drug Administration believes that there are more than 40 types of probiotics that are generally recognized as safe (GRAS). They are widely used in yogurt, beverages, milk, milk powder, cheese and other foods. , Bifidobacterium, Lactococcus and Streptococcus. How do probiotics function in the intestine, there are four main points:
Probiotics can assist in the decomposition of food and promote the production of vitamins and enzymes. Probiotics can initially digest large molecular nutrients in food into small molecules, increase the amount of free amino acids, and produce B vitamins such as folic acid, niacin, thiamine, riboflavin, and pyridoxine; some are used for yogurt fermentation Streptococcus thermophilus, Lactobacillus bulgaricus, and Lactobacillus acidophilus have lactase / galactosidase activity, which can significantly reduce the concentration of lactose, reduce intestinal digestive disorders, flatulence, intestinal cramps or diarrhea caused by lactase deficiency Symptoms occur and relieve the symptoms of lactose intolerance.
Probiotics can regulate the intestinal microecological balance. Lactic acid bacteria are normally present in the intestine, can produce bacteriocin (Bacteriocin), organic acids and other bacteriostatic substances, reduce the pH value in the intestine, inhibit Salmonella typhimurium, Clostridium difficile, Campylobacter jejuni, Escherichia coli The growth of intestinal pathogens such as fungi and Shigella, maintains the micro-ecological balance in the intestine.
Probiotics can improve the body's immunity through the intestinal mucosal barrier. When probiotics enter the intestine, on the one hand, they can colonize the intestine and maintain the balance of intestinal microflora; on the other hand, probiotics can be induced by direct contact of M cells with lymphocytes through the intestinal mucosal barrier (Intestinalbarrier failure) Intestinal immunity promotes macrophage activity and enhances the body's immunity by enhancing the responsiveness of B and T lymphocytes to antigen stimulation.
Probiotics can effectively block carcinogens in the intestine and reduce the risk of cancer. Lactic acid bacteria can combine with carcinogens produced by diet in the intestine, including nitrite compounds, secondary cholic acid, heterocyclic amines and environmental chemical carcinogens, etc., which can protect the host; probiotics can maintain intestinal microbiota Ecological level, increase the number of lactic acid bacteria and bifidobacteria in the intestine, thereby reducing the activity of pathogenic bacteria β-glucosidase and the level of fecal enzymes that cause colon cancer, and effectively prevent the occurrence of cancer.

Are all the milk in the freezer really good?

China Food Safety News recently, the National Health and Health Commission and others issued the "New Coronavirus Infected Pneumonia Prevention Dietary Guidelines", the guidance clearly stated that "try to drink 300 grams of milk or dairy products every day." It is understood that this is because milk protein contains unique components that regulate immune function, such as immunoglobulin and lactoferrin. But what consumers often do not know is that the different sterilization processes of milk, the content of active nutrients in milk will also be very different.
How to choose fresh milk? Small choice, university asks
Is the real milk in the freezer? Really good fresh milk, nutrition is fresh enough!
Today, there are a lot of milksource dairy products on the freezer of supermarkets. In addition to normal temperature milk, pasteurized milk and milksource dairy high temperature sterilized milk are currently on the market. Many consumers said that, in addition to normal temperature milk with a shelf life of up to 6 months, the milk in supermarket refrigerators is pasteurized milk with a shelf life of 7 days; some is high temperature sterilized milk with a shelf life of 15 days. But the price is almost the same, the nutritional content is also similar, and some normal temperature milk is also sold in the freezer, which has misled consumers. Consumers do not know what is the difference between them and how to choose.
Normally, the normal temperature milk in the supermarket is marked as sterilized milk. It is produced according to the GB25190 standard for sterilized milk. Without mentioning nutrition, its unit price is much lower than that of refrigerated milk, and the shelf life is up to 6 months. For refrigerated milk, some are marked with pasteurized milk at 75 degrees Celsius; some are pasteurized but not marked with sterilization temperature; some are simply high-temperature sterilized milk, and the production standards involved in different processes are also different, such as high-temperature sterilization Milk is produced in accordance with the standards of their respective companies, and pasteurized milk is produced in accordance with GB19645 pasteurized milk national standard. What is the difference between these three sterilization methods?
Look at the temperature, whether it is fresh or not, the protein activity should be protected.
Pasteurized milk is generally below 85 degrees Celsius, and the sterilization time is about 15 seconds; while high-temperature sterilization milk, the sterilization temperature is usually between 110-130 degrees Celsius, and the sterilization time lasts for a few seconds. Compared with pasteurized milk, high temperature sterilized milk has a relatively high sterilization temperature, and also kills active protein substances such as lactoferrin, lactoperoxidase, and immunoglobulin. However, since there is currently no requirement to indicate the content of these active protein substances on the packaging, consumers cannot see the difference.
Gu Jiasheng, deputy director of the National Dairy Technology Innovation Alliance, said: "In terms of lactoferrin, it is very sensitive to temperature, and it is destroyed when it kills bacteria. It is generally fixed for 15 seconds and the (sterilization) temperature is 75 degrees. At 72 degrees, the effect of lactoferrin, the reduction is not more than 20%, the temperature is 85 degrees higher, 60% is gone, there is probably 40%, and basically 90 degrees or more is not found. "
Among the current national food safety standards, only sterilized milk and pasteurized milk standards. General sterilized milk refers to the sterilization temperature above 135 degrees Celsius, to maintain a short time sterilization. The national standard for pasteurized milk is defined as a liquid product made from raw cow and goat milk as raw materials and subjected to pasteurization and other processes. Because there are no requirements for active protein substances, and no definition of pasteurization temperature and time, some companies even use sterilized milk at about 120 degrees, which is marked as pasteurized milk sales. Since there is no national standard for high-temperature sterilized milk, everything is up to the enterprise.
Dr. Gui Min, State Key Laboratory of Dairy Biotechnology, said: "Pasteurized milk without a temperature indication does not contain active lactoferrin. UHT includes room temperature milk stored at room temperature, which is free of lactoferrin. There is also a kind of refrigerated milk that is now sold in a cold air cabinet. It can not be classified as pasteurized milk by high-temperature sterilization process. This kind of milk does not contain lactoferrin. The content of immunoglobulin in pasteurized milk is very high Yes, above 100 mg per liter, there is some in pasteurized milk, not in high-temperature sterilized milk. "
It can be seen that milk that is also sold in supermarket freezers has different sterilization processes, and the auxiliary effect on human immunity is completely different. Active protein substances such as lactoferrin, lactoperoxidase, immunoglobulin, which are extremely sensitive to temperature in milk, are completely destroyed in high-temperature sterilized milk and high-temperature sterilized milk, and only the sterilization temperature is controlled below 85 ℃ The ability to retain the fresh nutrition of milk is called real pasteurized fresh milk.