11 years after sanlu milk powder incident, can domestic milk be safely drunk?

Zhongxin jingwei client November 13, 2008 "sanlu milk powder" incident has been 11 years, "domestic milk can be 100 percent assured to drink?

A reporter asked: since 2008, China's dairy industry has made remarkable achievements, but for consumers, once bitten, twice shy, there is still a lot of anxiety and concern about the safety of milk products. Excuse me now if homebred milk can be 100 % at ease drink, give everybody to clear up doubt, let consumer at ease.

Between 2009 and 2018, the ministry of agriculture and rural affairs' quality supervision and inspection center for milk and dairy products tested a total of 220,000 batches of fresh milk samples, a relatively high number in the world, wang said. The quality and safety database containing 2.2 million pieces of data was established. After scientific analysis and analysis of the big data, it should be said that the state of fresh milk quality and safety in China has been comprehensively and accurately grasped, which can be summarized into three aspects:

First, the quality and safety of baby fresh milk sampling pass rate in the forefront of the food industry. The pass rate of sampling inspection of fresh milk in China has been kept above 99.7% for many years, and the pass rate of sampling inspection of melamine and other prohibited additives has been kept at 100%. In 2018, the pass rate of sampling inspection of fresh milk nationwide reached 99.9 percent, 2.4 percentage points higher than that of agricultural products in the same period, and 2.3 percentage points higher than the pass rate of overall sampling inspection of food. The quality and safety of fresh milk in China are at the best level in history.

Second, the health index of fresh milk has reached the international advanced level. The total number of bacterial colonies and the somatic cell number are the two most common indicators used to measure the quality and safety of fresh milk in the world. The total number of bacterial colonies in fresh milk reflects the sanitary conditions of cow breeding and milk. The average number of bacterial colonies in China in 2018 was 295,000 CFU per milliliter, which is significantly lower than the standard of 500,000 in the United States, Japan and other countries. The somatic cell number in fresh milk reflects the health of cows, the incidence of mastitis and the quality of milk. In 2018, the national average monitoring data was 330,400, which was significantly lower than the 750,000 in the United States and 400,000 in the European Union. It can be seen that the total number of colonies and somatic cell number in fresh milk in China have reached the level of developed countries.

Third, the nutritional quality of fresh milk has been steadily improved. Milk has been called the closest thing to the perfect food, also known as white blood, thanks to its excellent nutritional quality. Milk fat and milk protein are two important indexes to measure the nutritional quality of milk. According to the results of the national fresh milk sampling in 2018, the average milk fat reached 3.84, 0.25 percentage points higher than that of 2012 and 0.74 percentage points higher than the national standard. The average milk protein test was 3.25, 0.08 percentage points higher than 2012 and 0.45 percentage points higher than the national standard.

The results showed that the monitoring average value of milk fat and milk protein in fresh milk increased year by year, and the basic rule was to go up a step in three years. And we also compared with other countries, we now the average milk fat and milk protein in fresh milk has reached the level of the United States, Canada and other countries. So there has been significant progress in this area.

Treasure mother cheap online shopping cheap milk powder, netizens angrily: can not afford to keep don't harm people

How to choose a best milk powder in the world to let the children eat at ease has become the top problem of the treasure mothers.

After all, there are various kinds of milk powder at home and abroad, and the quality is uneven. Parents must choose milk powder for their children

Note the following aspects.

1. Choose a legitimate brand.

In the milk powder sales market, there are a lot of inferior milk powder does not belong to the regular manufacturers, but compared with the price of the regular manufacturers, the price is very cheap.

Once the child takes this kind of milk powder, there is no way to find the source manufacturer to compensate for the problem. Maybe the manufacturer will disappear in the first time after the problem occurs.

So the mothers in the choice of milk powder, to choose a regular brand, so that the child's health can be guaranteed.

2. Choose what fits your child's physical needs.

The type of milk powder is different, most of the reason is that it contains different nutrients. Before buying milk powder, parents should take their children to have a physical test to see which nutrients they need more.

Some parents blindly throw money at the milk powder, thinking that the expensive will be good for their children.

But in fact, some of the children's body internal needs of nutrition and these milk powder do not meet, the mothers do not need to blindly pursue the higher price of milk powder.

3. Choose the right one for your child's age.

There is a misunderstanding among parents about their children's choice of milk powder. When they buy milk powder, they will not choose according to their children's actual age.

As children grow up over time, they need different nutrients for each stage of development, and their internal organs develop differently.

If the child is young, eat old milk powder, the child's body will appear strange, even serious disease.

At this stage, the cost of having a child is high, and from the moment a child is born, it means saving a lot of money.

In fact, before having a child, we should think about the cost. If our economic conditions are not mature, we can wait until we have a certain amount of savings before having a child.

After all, kids are young, and there's no way to save money on things like milk powder and diapers, which are essential for raising kids.

200 pieces of milk powder and 400 pieces of milk powder, what is the difference? Insiders tell the truth

After the baby is born, the food with high energy and complete nutrition is needed to meet the needs of growth and development of the body. There are two kinds of food that babies can eat, one is breast milk, the other is milk powder.

Breast milk is the most suitable food for the baby, this is because: breast milk contains more than 400 nutrients, can be better absorbed by the baby, can give the baby enough energy to promote its growth and development; Breast milk contains a large number of immune active substances, can improve the baby's body resistance, improve the baby's physique.

Mothers also understand the importance of breast milk, but for a variety of reasons, breastfeeding is not possible. This kind of phenomenon also is not a few, according to relevant department statistic, the proportion that our country does not breastfeed is, city 40%, country, town 30%. These babies can only choose milk powder as food.

When you go to the shopping mall to buy milk powder, you will find that the brands of milk powder are full of beautiful things in eyes, and the price is uneven, there are 200 pieces, there are also 400 pieces, why is the price difference of milk powder so big?

When we consult a shopping guide with questions, he will say, "you get what you pay for. The expensive one is better than the cheap one!" Mothers also tend to be able to afford the most expensive ones, believing that the most expensive ones are nutritious and safe to eat. There is a full-time bao ma, no source of income, when she chooses milk powder will also choose 400 yuan, she said, "other people's baby drink 400 yuan, my baby can not lag behind, if lost in the starting line, regret too late."

Expensive milk powder must be good? A friend who has been selling milk powder for more than 10 years, and is an expert, told the truth.

What is the difference between the milk powder of 200 pieces and the milk powder of 400 pieces

advertising

When we are watching TV, we will often see some milk powder advertisements. Some beautiful children eat white fat, which often attract our attention. We are familiar with this brand of milk powder, and we may be particularly inclined to this brand when we choose it. You need to know that advertising requires a lot of advertising money, which also needs to be paid by consumers.

The cost of advertising is naturally a large gap, some of the production is very beautiful, some of the production is relatively simple; Some are long, some are short; Some only play once a day, some roll on; Some in prime time, some in low ratings; Some ask stars to speak, some ask ordinary people to record; Some are on national TV stations and some are on local TV stations. These differences will lead to a large gap in advertising costs. The higher the advertising costs, the higher the milk powder price.

brand

Some big brands of milk powder are indeed more expensive than small brands. On the one hand, it is a problem of brand influence, on the other hand, the production cost of big manufacturers is relatively high.

Large manufacturers in the selection of milk source requirements are more stringent, milk source cost is high. In the development of milk formula, it needs better research strength and technology, and the research cost is high. In the production process of milk powder, each process is strictly controlled, requiring more personnel and more tests, with higher labor cost and testing cost. In the process of selling milk powder, there are more sales channels and higher sales costs. The combination of these factors results in the high price of milk powder.

ingredients

The selling point of different milk powder is different, some will add DHA, lutein, probiotics and other special nutrients, claiming to play a role in intelligence, eyesight protection, intestinal protection. Still have the meeting makes milk powder according to the baby of different situation, some want to strengthen amino acid alone, some want to prevent baby to get angry, these processing should add raw material, increase working procedure, it is time-consuming and labor-intensive thing.

The addition of these additional elements, no capital is certainly not good, is bound to lead to an increase in costs. Some milk powder will add a nutrient, some will add several nutrients, the more the cost will be higher, the price of milk powder is also up.

milk

The main ingredient of milk powder is raw milk, and the source of raw milk is an important factor affecting the price of milk powder. Some raw milk comes from ordinary cattle farms, others from organic cattle farms, and the more strictly the cattle farms are managed, the more expensive raw milk becomes.

Like some organic farms, they are very tightly managed. First of all, the location is very important, to stay away from environmental pollution of industrial areas, to avoid water quality and grassland pollution. The herbage should be pure natural, and no pesticides or chemical fertilizers should be used. They should also listen to music and offer more humanistic care. This management ensures the health of the cows and thus provides better raw milk. But at the same time virtually increased the cost, can only share this part of the cost into the milk powder, milk powder price increased.

These differences are objective, but 200 yuan and 400 yuan price polarization, can not say that 400 yuan is certainly better than 200 yuan advantage can be 2 times. Because milk powder after all is milk powder is not breast milk, is only a substitute for breast milk, even if the propaganda said that milk powder is "scientific", also can not meet the needs of every child like breast milk. Mothers should keep their eyes open and choose the right formula for their baby, rather than blindly choosing expensive formula.

Insider tells you how to choose milk powder

We have learned the difference between 200 pieces of milk powder and 400 pieces of milk powder, so we should be more rational when choosing milk powder. It is best to consider the following factors when choosing a milk powder for children.

1. Look at the stages

When choosing milk powder for the baby, age should be taken into consideration first. You can't just buy a bucket for the baby to drink. Some parents do not pay attention to this problem, all of a sudden to the children store a lot of milk powder, the result will cause two kinds of situation: the baby drank milk powder is not suitable for the impact of development; To a certain age of drinking, resulting in waste.

Milk powder for infants is generally divided into 3 sections.

1 paragraph: for 0-6 months 2 paragraph: for 6-12 months 3 paragraph: for 1-3 years old

Different stages of milk powder nutrients are different, taste is also different. The nutrition that the baby needs in different development stage is different, breast milk can adjust by oneself according to the body condition of the baby, milk can rely on section to undertake distinguishing only. The smaller the number of milk powder is easier to digest and absorb, the lighter the taste, suitable for babies. With the development and improvement of the baby's gastrointestinal function, it is suitable to choose milk powder with a large number of segments. These milk powder macromolecular substances increase to meet the baby's more nutritional needs.

Look at the ingredients

Pay attention to the ingredients list, the closer to the ingredients of breast milk, the better. The whey protein in breast milk, lactose, taurine, AA and DHA, nucleotide, lutein are what the baby needs most, want to see the content of these component in milk powder.

Nutrition facts in the general list to indicate calories, protein, fat, carbohydrates and other basic nutrients. Vitamins such as vitamin A, vitamin D, vitamin C, part of the B vitamins. Trace elements such as calcium, iron, zinc, phosphorus and so on. It would be ideal to label additional nutrients.

Of course, nutrients should be maintained at the appropriate level, not the more the better. Scientific studies have shown that when babies are given different amounts of DHA, the more DHA they get, the better. For other nutrients, such as minerals, eating too much can actually be harmful.

For example, glucose should not be added to formula milk, because glucose will increase the osmotic pressure of formula milk, which is easy to cause diarrhea. Fructose should not be added. Fructose can increase the risk of fructose intolerance in babies. Palm oil should not be added. Palm oil is a saturated fat and should be removed.

3. Look at the quality

Check the manufacture date and warranty period of milk powder. Generally, the manufacturing date and warranty period of canned milk powder are marked on the tank or the bottom of the can respectively, while the bagged milk powder is marked on the side of the bag or on the seal respectively. Please pay attention to see whether the milk powder is within the warranty period, and avoid choosing expired or temporary products.

For packaged milk powder, squeeze the package to see if there is a leak. The bagged milk powder has poor gas resistance and is prone to deterioration. Squeeze with both hands when buying. If there is leakage of air, powder or no air in the bag, it means that the bag has latent quality problems. Do not buy. At the same time with the hand to pinch the packaging, such as soft smooth feel and a sense of flow, it is a qualified product, such as feel uneven, and irregular size of the block, then the product is a deteriorated product.

For canned milk powder, can not squeeze the pinching, by shaking the way of inspection. If you hear the rustle of the flow of the sound of quality, if you hear the sound of the impact of the tank, then if there is a caking in milk powder, do not choose. Generally speaking, canned milk powder has a better sealing performance and can effectively inhibit the growth of various bacteria.

What are the milk brands in China

1 SATINE (high-end brand of yili group, well-known enterprise in domestic healthy and ecological organic dairy market, top 10 milk brands, Inner Mongolia yili industrial group co., LTD.)

2. Telensu (in 2005, telensu pure milk was launched in the domestic market, a high-end milk product with a price about twice higher than that of ordinary pure milk, Inner Mongolia mengniu dairy group)

3 wangwang (Taiwan, invested in mainland China market in 1992, China competitive brand, world famous food company, want want holdings limited)

Yili (founded in 1993, yili owns the domestic gold milk source belt, consisting of five business units of liquid milk/cold drink/milk powder/yogurt/raw milk, Inner Mongolia yili industrial co., LTD.)

5 mengniu (founded in 1999, listed in Hong Kong, a large dairy and dairy company integrating milk source construction/dairy production/sales/research and development, mengniu dairy group)

6. Bright dairy (Shanghai bright dairy co., LTD., a listed company engaged in the production and marketing of milk/dairy products/nutrition and health food, as well as the raising/breeding/logistics of cows and bulls)

7 Weidendorf (a well-known dairy brand of pinli food, a leading brand in the domestic pure milk industry, a representative of high-quality milk, pinli (Shanghai) food co., LTD.)

8 modern animal husbandry (one of the domestic large-scale dairy cow breeding enterprises and high-quality raw milk suppliers, a large listed company, modern animal husbandry (group) co., LTD.)

9. Shengmu gaoke (a well-known organic dairy company in China, creating China's desert organic industry system, leading agricultural and animal husbandry enterprise in the autonomous region, Inner Mongolia shengmu gaoke animal husbandry co., LTD.)

10 SANYUAN SANYUAN (Beijing SANYUAN food co., LTD., a large listed company founded in 1956, mainly engaged in dairy industry and McDonald's fast food; one of the top 10 yogurt brands;)

Inner Mongolia yili industrial group co. LTD

yili

(Inner Mongolia yili industrial group co., LTD.)

Ranking index: 6,768

Inner Mongolia yili industrial group co., LTD is one of the leading enterprises in the national dairy industry, is the national 520 key industrial enterprises and the first to determine the eight ministries and commissions of the state of one of the 151 national agricultural industrialization leading enterprises, is the only daiy sponsor of Beijing 2008 Olympic Games, is also China's first ever sponsorship of the Olympic Games the Chinese brands of dairy products. Yili group consists of liquid milk, cold drinks, milk powder, yogurt and raw milk, five divisions over eighty affiliated enterprises, production with characteristic of halal "yili" brand of ice cream, ice cream, milk powder, milk tea powder, sterilized milk, yogurt, cheese and so on more than 1000 varieties have passed the national green food development center of green food certification.

Study on the brand positioning of telunsu milk

"Quality of life" has gradually become the mainstream consumption attitude. With the improvement of people's income level, the consumption of dairy products increases not only in quantity but also in quality. The whole society has an increasing demand for safe milk, high-grade milk and organic milk.

Next, we use STP rule to analyze terensu's brand positioning strategy. There are many ways to subdivide the market of dairy products.

The dairy market can be divided into seven categories according to the product form.

The first category is liquid milk, mainly including bactericidal milk, bactericidal milk, yogurt, etc.

The second category is milk powder;

The third category is condensed milk.

The fourth category is milk fat, including the thin cream used to make cakes, common butter with bread, etc.

The fifth category is cheese, is a high nutritional value of dairy products;

The sixth category is milk ice cream; The seventh category is other best dairy products in the world including casein, lactose, milk tablets and so on.

1. Targeting

A large number of brands are doing liquid milk market, so that the competition in this market is intensifying, the profit is becoming thin. But the total consumption of liquid milk is still rising, and it has a preference for consumption much higher than other dairy products. More importantly, liquid milk is the core advantage of mengniu business. So mengniu continues to choose to cultivate the liquid milk market. And in the market that subdivides with consumer, mengniu chose to enjoy type consumer group. At present, China's dairy products are mainly aimed at pragmatic consumers. But escalating price wars and rising prices for raw materials are making corporate profits thin. When many enterprises in the pragmatic consumer market hot, enjoy the market is almost a blank. And if this market operates well, it will bring the enterprise rich profits. The intersection of liquid milk market and comfort market is the target market of terensu.

2. Market position

Terensu is positioned in the high-end liquid milk market, its target consumer groups are high-end urban families, urban single white-collar workers and focus on quality of life, a strong personality of the young. Their values and life style are demanding on themselves and under great pressure from work. They strive to improve their status and recognition in the society so as to maximize their self-worth. Less time watching TV and magazines; The pursuit of individuality, picky product connotation value; A desire for a quality lifestyle that matches your own; Keen on high-end products, low price sensitivity, willing to pay a higher price for high-quality products; Higher education background; Cherish your health and choose products with certain nutritional value.

Multiple crossover - milk brands and drugstore brands are entering the catering sector

With more and more cross-border interaction, the gap between various forms of business has been broken through.

1. Mengniu "south xiaobei" milk tea shop

South xiaobei is by the mengniu group member enterprises under the platform of the establishment of social all age tea brand. Its logo has the image of peacock, which means "south guest". As the offline beverage store of mengniu's new social retail platform, south guest seeks for products, its first physical store is located in the new world center in nanjing.

South Beckham milk tea for tea technology innovation, also the ingredients carefully selected, all products are using mengniu milk, four seasons with organic fresh fruit and flowers and plants, give a person a different taste, at present, the south Beckham has five series of products, respectively, setting of pure peacock pill tea, slow burning cheese fruit, hand made traditional tea, tea with milk tea, ice cream.

Among them, the coagulated pure and slow-burning series respectively adopt mengniu coagulated pure and mengniu slow-burning as the main formula. The "pearl" used in the conglutination pure series is not the brown sugar pearl or black sugar pearl in the conventional sense, but the "conglutination pure pearl", namely "conglutination pure peacock pill", which is remade after being added by mengniu conglutination pure. Not only taste unique, but also has a fashionable and novel appearance packaging, it can be said that the appearance level and strength coexist.

What south xiaobei USES is full open window, can show the making process of beverage completely, let consumer observe the process that arrives from making a cup of milk tea to birth, let consumer be able to buy truly at ease.

2. Tongrentang "yanyueshan" tea shop

The first store of yanyeshan in Shanghai jing 'an kerry center, its store decoration style adopts simple modern design, adding traditional Chinese medicine cabinet, herbs and other elements, which also shows that while spreading traditional culture, it strives to close to modern people's aesthetic needs, and shows a fashion sense combining tradition and fashion.

Of tea products, YanYueShan main keeping in good health and the herb positioning, its product used herbs have dozens of raw materials, including ginseng, card, Chinese wolfberry, licorice, mulberry leaf, chrysanthemum, honeysuckle, cassia seed, etc, the current in-store products including Chinese prescription herb drinks, food grain and herb fresh fruit tea, herb milk tea and nourishing stew five series, covers the skin care, slimming, clearing damp, nourished, decrease internal heat, qi and blood, warm body throat, jianwei xiaoshi needed to preserve one's health needs of the masses.

Tongrentang yanyueshan extends to the new retail field. Up to now, it has launched more than 10 herbal health tea boxes and other retail products, and reached cooperation with jingdong supermarket, Vipshop, xiaohongshu, Tmall, boxma and other platforms, which not only enrich the marketing channels, but also expand the popularity of the products.

3. Guangming leisurely bakery

Guangming dairy's first bakery, "guangming roast", opened in Shanghai in September with an area of about 320m2. The interior environment of the store adopts a fresh metal style. The modern simple decoration style mixes with the traditional Italian kitchen, and the red brick wall behind the two large kilns is very special.

It is divided into four areas: bread cellar baking area, water bar area, dining area and social kitchen, among which the social kitchen can be transformed into a baking experience space or a meeting space. The store sells 5 series of 32 kinds of bread and more than 10 kinds of creative drinks. It is the first and only bakery in Shanghai to adopt such an innovative approach.

According to the habits of young people, guangming leisurely and roast also made adjustments in taste, creating a series of innovative Shanghai flavors, which have won the favor of many consumers. When it comes to beverage combinations, there are a variety of options, including bright, high quality chilled milk coffee, multi-vitamin rich fruits and classic devondale cream cheese.

summary

1. Create differentiated competitive advantages by driving consumption through experience

In fact, the brand experience of consumers can be directly obtained through catering. In addition, brand cross-border restaurants can also extend the stay time of customers, build on the strong relationship among consumers, and build a popularity engine and a gathering place for content innovation in the physical business.

2. Expanded its product line and added new growth points

Break the original brand field of inherent impression, crossover catering for the brand is undoubtedly a bold breakthrough. These brands are expanding their product lines and are taking catering as a new connection point with the market, which will become a new growth point for these enterprises in the subsequent operation.

3. Food and beverage access threshold is low and capital returns quickly

The food and beverage industry has a low threshold, a fast start, controllable cost, and fast capital return. Different from other industries with a high threshold, it is easier to attract major brands to test the water one after another.

4. Deliver brand image to sell lifestyle

Through cross-border catering, brands can convey brand image to young people who may become their consumers in the future. With the huge energy accumulated by brands, they can extend to more life scenes. By establishing concept stores, they can touch the lives of consumers and achieve the purpose of selling lifestyle.